Brand identity and custom insole designs for Yeets®.
Yeets®, a brand specialising in vibrant, patterned insoles, targeted a youthful audience passionate about sneakers.
My primary objective was to create a branding identity that would seamlessly complement the colourful nature of the product while ensuring it resonated with the brand's youthful demographic. Also, making sure insole designs are not only visually appealing but also on-trend and diverse.
Brand Guidelines
