Campaign: "It is better to belong"
Client: Leeds Building Society
Role: Designer
Agency: Created during my tenure at Brave Spark
Client: Leeds Building Society
Role: Designer
Agency: Created during my tenure at Brave Spark
Developed a new brand platform for Leeds Building Society that puts the brand and its values at the heart of communities.
‘It’s Better to Belong’ captures the spirit of LBS customers, showcasing heartwarming, wholesome scenarios that represents a modern, communal Britain. With work across film, social, radio, press and OOH, the campaign exhibits how belonging to LBS isn’t just good for your savings, it’s good for others in society too.
48S
4S, 6S and D6
Bus Superside
Press Ad
Tool Kit
