Client: Leeds Building Society
Role: Designer
Agency: Created during my tenure at Brave Spark (now M3 Labs)
Role: Designer
Agency: Created during my tenure at Brave Spark (now M3 Labs)
It’s Better to Belong – Brand Campaign
Part of the creative team developing Leeds Building Society’s brand platform, “It’s Better to Belong.” The campaign places the brand’s values at the heart of communities, celebrating the spirit of LBS customers through warm, relatable moments that reflect a modern, communal Britain.
I was involved in the creative process and designed campaign assets across film, social, radio, press, and OOH, helping bring the platform to life across multiple channels.
Leeds Building Society x Barnardo's Charity Partnership
Development of creative assets to announce the partnership between Leeds Building Society and Barnardo’s. The project involved rolling out campaign visuals across social, print, and digital channels, while exploring ways to thoughtfully incorporate Barnardo’s branding within Leeds Building Society’s visual identity to create a cohesive announcement.
